

Like with all creative things, there is no single process to follow when looking for base colors. But be careful not to go too light to keep high legibility. Sometimes it's recommended to avoid using pure black on white as the contrast can be tiring to the eyes. Most elements in your interface will use neutral colors (text, lines, backgrounds, etc.). Red - for dangerous states and destructive actions.Green - for positive trends and successful states.For example, red is seen as dangerous while green has a positive connotation. Semantic colors help us convey meaning to users. Brand colors are the first thing to decide on as they affect the rest of your palette.


They are used for primary actions and drawing users' attention. Most products have one, maybe two brand colors. Base colors can be split into three main categories: For example, a product with lots of charts will need more base colors than a simple app. The amount you will need is specific to your project. Let's get startedĮvery color palette starts with base colors. Any great product has a well-designed palette to go with it. But since the palette is not designed with your specific use case in mind, you will soon run into issues and the need to adjust. It may be tempting to skip all this work and use one of the many ready-made palettes. If your palette is hard to use, your hard work creating the best color palette will be wasted. Bonus: Is ready for theming, allowing us to create the mythical dark mode.To help us achieve these things, we can use color theory (we will dive deeper into color theory when finding colors). Evokes the feelings and emotions we need.Every color palette has two main goals - to look good and be easy to use. Let's jump in! What makes a good color palette?īefore we get deep into creating color palettes, we have to define a great palette. We will guide you through every step - from finding colors, and creating shades, to naming conventions. Here is our guide for creating the best UI color palette. The choices you make will impact not only users but also your colleagues. Creating a great color palette can be a daunting task.
